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The Tudor Black Bay makes its way on the Sept 2013 issue of GQ

by amitdevhanda


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We are less than than a month away till the official release of Tudor Watches in the US and the Tudor Black Bay has already made its way on the cover of GQ for September 2013.

The Tudor Black Bay is my favorite watch of the year. I had a chance to see this watch  live  a few months ago and I was blown away! Tudor is going to be the biggest thing the watch industry has seen since Panerai made it’s debut in the late nineties.

On the September 2013 cover of GQ, NFL great RG III aka Robert Griffin III is rocking the Tudor Black Bay. The Tudor Black Bay is not your conventional boring looking divers watch. I have to say, it has personality and charisma with the red rotating aluminum bezel and  has a touch of vintage with the brown leather distressed strap, while still being masculine with a 41 mm stainless steel case. This watch not only looks and feels good, but it is really well made and very well priced at $3,100 on a distressed brown leather strap and $3,425 on a stainless steel bracelet.

By having a Pro NFL athlete like RG III who is 6ft2 and weighs around 220 pounds wearing this watch, it shows true scale of how it looks. The watch looks great and is proportionate in size, personally I would have liked to have seen this in a 47 mm size, but one miracle at a time.

To learn more about this watch, please click the play button on the video below

Drake wears Rolex on the July 2013 cover of GQ

by amitdevhanda

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Rolex Day/Date II Yellow Gold champagne diamond dial diamond bezel

I can’t really say I am a huge fan of hip-hop or R&B music unless I am at a club shaking my thing after many liquor drinks, yeah right! This month, Canadian rap super star Drake is featured on the July 2013 cover of GQ wearing an 18k yellow gold Rolex Day/Date II with champagne diamond dial, diamond bezel. Rolex has always been a symbol of wealth and status that has been embraced by the hip hop community in videos and style shoots. Usually, this sort of medium can give Rolex a bad name because it can cheapen their image due to a certain type environment or person it’s placed on.

The Rolex Yellow Gold Day/Date II is hardly a watch I  would personally wear because its a bit too flashy for my liking, but in this particular situation, Drake wears this watch with style and confidence, making this style shoot look even more effortless and natural. This is a great example of the right style choice between the product and celebrity wearing it. I like the fact the the Rolex Day/Date II doesn’t look inappropriate or ghetto on Drake. He pulls it of with ease because he is masculine calm and confident and happens to be wearing the right clothes. Even though he is only 26, Drake appears more as a man than a boy. In style shoots like this, if the watch is not paired with the right celebrity, it can totally throw of the aesthetic of the entire shoot and detract from the goal. In this case, the watch is a nice accessory that compliments the overall theme. Also, the consumer looking at this photo gets a better idea of the true size and scale of the watch, giving him/her a point of reference.

Specs on the Rolex Day/Date II Yellow Gold Champagne diamond dial diamond bezel

Case- 41 mm yellow gold oyster

Dial -Champagne with ten diamonds

Bezel- set with 42 diamonds

Bracelet-  18k yellow gold President, semi-circular three-piece link

Perpetual, mechanical, self-winding
3156, Manufacture Rolex
Centre hour, minute and seconds hands. Instantaneous date and day in windows on the dial with rapid setting. Stop seconds for precise time setting
Officially certified Swiss chronometer (COSC)
Paramagnetic blue Parachrom hairspring. High-performance Paraflex shock absorbers
Bidirectional self-winding via Perpetual rotor
Retail- $56,200

James Franco wears IWC in the June 2013 issue of GQ

by amitdevhanda

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I was thumbing through the pages of the latest issue of GQ the other day and I stopped when I  noticed actor James Franco  was wearing an IWC watch. I immediately called IWC’s PR agency in NYC to find out which watch it was, but they didn’t know because they hadn’t seen the latest June 2013, GQ Magazine issue yet. They were extremely helpful and within half an hour emailed me back with a picture of the exact watch he was wearing, which is the Mark XVII.  What this tells me is that this was an organic editorial placement. Kudos to GQ and their stylist department who really know their watches.

I love how more and more IWC watches are being used in style guides and It amazes me actually and just shows how much the brand has evolved and how they are being positioned today. 10 years ago, you would never see this happen because they were more exclusive and always flew completely under the radar. IWC is a brand that has always worked under the guise of less is more. What makes this more interesting is that even with all the critical acclaim and exposure into the mainstream fashion and icon world , they are still able to hold onto their brand identity.

James Franco is an actors actor that seems to be down to earth, have passion for his craft and is a good representation of successful actors in Hollywood who can wear this watch and do it justice without making it look like its been styled for a photo shoot.

The Mark XVII is a classic case of form meets function and has been influenced by the classic pilots watch the Mark 11 that IWC made from the 1940’s. The Mark XVII is the perfect size of 41 mm and is available in stainless steel on a black crocodile strap. The date window on the dial of this new watch was adapted to look more like a cockpit instrument in an airplane, where the Arabic numerals are arranged vertically. The watch is water resistant to 50 meters and has an automatic self winding 30110 movement and has a 42 hour power reserve. My favorite part of this whole equation, is that you are being able to buy into the IWC brand, get into one of their most iconic utilitarian timepieces all for under five grand.

Technical Specs for the IWC MARK XVII

  • Mechanical movement
  • Self-winding
  • 42-hour power reserve when fully wound
  • Date display
  • Central hacking seconds
  • Soft-iron inner case for protection against magnetic fields
  • Screw-in crown
  • Sapphire glass, convex, antireflective coating on both sides
  • Secured against displacement by drop in air pressure
  • Water-resistant 6 bar
  • Case height 11 mm
  • Diameter 41 mm
  • Retail $4,900

Jason Bateman wears IWC in the April 2013 issue of GQ

by amitdevhanda

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photo courtesy of GQ

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IWC Portuguese Chronograph Red Gold Ref# IW371482 retail $16,400 photo courtesy of http://www.iwc.com

In the latest April 2013 issue of GQ  with Jason Bateman on the Cover, he is wearing IWC on one of the pages of the style shoot.  The watch he is wearing is non other than the IWC Portuguese Chronograph in Red Gold with an Ardoise dial, ref #IW371482.

This is the perfect match for IWC, because Jason Bateman epitomizes IWC sophistication. He is an understated guy with refined taste, and doesn’t seem flashy at all and that’s what IWC is in my opinion, understated elegance with history. In the photo shoot he is wearing designer casual wear jumping in the air, and unless you are a watch head like me, you would never know that Jason Bateman is wearing a watch valued at $16,400 in Red Gold. Instead you see a subtle and casual glimpse of it.

A lot of times when you see a magazine shoot like this, the watch doesn’t match the personality at all. In this case, it couldn’t be a more appropriate fit. I would like to congratulate IWC and GQ for making the perfect choice in choosing Jason Bateman to wear the IWC Portuguese Chronograph in Red Gold with Ardoise dial in The April 2013 issue of GQ Magazine. This was done in a very classy way that will translate well to the public.

Technical Specs of the IWC Portuguese Chronograph Red Gold ref#IW371482

  • Mechanical chronograph movement
  • Self-winding
  • 44-hour power reserve when fully wound
  • Stopwatch function with minutes and seconds
  • Small hacking seconds
  • Sapphire glass, convex, antireflective coating on both sides
  • Water-resistant 3 bar
  • Case height 12.3 mm
  • Diameter 40.9 mm

Bruce Willis wears Panerai PAM00384 in the March 2013 issue of GQ

by amitdevhanda

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March 2013 issue of GQ

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Wrist shot of Bruce Willis wearing Panerai PAM00384 in March 2013 issue of GQ

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Panerai PAM00384- Radiomir 8 Days Ceramica 45 mm

In the latest March 2013 issue of GQ Magazine, Mega Action Star, Bruce Willis is on the cover and sporting non other than Panerai PAM00384.  PAM00384 is an 8 Day Radiomir Ceramica. When you look at the cover you get a very small taste of what Bruce Willis is wearing on his wrist as it’s turned and you get a glimpse of the strap and profile of the watch. When you go to the actual interview  where you see  pictures of the actual cover shoot, there is this amazing picture of Mr Willis representing Panerai. There is a fantastic  clear shot of the watch, while he wearing an amazing Todd Synder suit, making this look like an ad for Panerai.

What great exposure for the brand to be able to showcase this watch on one of the biggest action stars in the world in one of the most read mens fashion magazines in the world. Ceramic watches are hard to pull off, especially with a suit, this cover shoot featuring Bruce Willis is a great example of masculine sophistication as he pulls this off flawlessly.  So just in case you thought you can only wear Panerai watches casually with jeans or shorts, think again!

Technical Details of PAM00384


Hand-wound mechanical, Panerai P.2002/3 calibre, executed entirely by Panerai, 13¾ lignes, 6.6 mm thick, 21 jewels, Glucydur® balance, 28,800 alternations/hour. KIF Parechoc® anti-shock device. Power reserve 8 days with linear indicator, three barrels. 225 components.


Hours, minutes, small seconds, date, linear power reserve indicator.


Diameter 45 mm, black ceramic, with removable wire loop strap attachments (patented). Screw-down winding crown personalised OP.


Black ceramic.


See-through smoked sapphire crystal.


Black with luminous Arabic numerals and hour markers. Date at 3 o’clock, seconds at 9 o’clock, linear power reserve indicator at 6 o’clock.


Sapphire, formed of corundum, 2 mm thick. Anti-reflective coating.



10 bar (~100 metres).



PANERAI personalised leather strap and large-size matt titanium buckle with special hard black coating.