There is no secret that Panerai has come a long way not just in the watch industry but as a global icon for design. Panerai was started in 1860 and once supplied the Royal Italian Navy with precise instruments such as depth gauges. Their designs were kept top secret until the brand was acquired by the Richemont Group in 1997.
Panerai watches today are designed, developed in manufactured in their Neuchatel Manufactory in Switzerland where they proudly execute the seamless integration of their passion for Italian History and Design Language combined with Swiss technical innovation. These core principals are the reason Panerai will be participating and presenting the Panerai London Design Medal at the London Design Festival from September 14-22, 2013.
This is a great way for the brand to exhibit their values to a different audience and create awareness for the brands identity. “It is an honor to be able to put our name to an award that recognises consistent and admirable contribution to as well as excellence, within the design industry.” Officine Panerai.