All these music award shows are like Blockbuster Movies. Lots of money spent on top talent, lighting and special effects, but not really that captivating. I exclusively watch these award shows to see what the stylists are putting on their clients in terms of luxury watches.
So on Sunday May 19, 2013, I was watching the 2013 Billboard Music Awards, and I see Justin Bieber accepting an award who was dressed like a modern day Eddie Murphy in black leather outfit. He was adorned with tacky gold jewelery on one hand and a Rolex Day/Date II in yellow gold with champagne diamond dial diamond bezel on the other.
The Rolex Day/Date II is so iconic and timeless symbol which exudes leadership and confidence, but a watch like this in yellow gold on a 19 year old pop star makes me question this particular style choice for sure. I have nothing against this particular Rolex watch or Justin Bieber, I just feel as a watch stylist, I wouldn’t have made that pairing choice. As these celebrities make more money, so do their stylists, which doesn’t necessarily mean they have taste. I understand their is this entire motif going on where you creating a theme of opulence, but I just don’t think it’s appropriate. Even a regular Rolex Day/Date II in Platinum without diamonds would have been a better fit. Thank God it was a Rolex Day/Date II, it definitely could have been a lot worse. Personally, I am not a fan of yellow gold, but there is a place for it, maybe on J-Lo’s wrist, because I think this particular Rolex watch looks a lot better on a women anyway.
Specs on the Rolex Day/Date II Yellow Gold Champagne diamond dial diamond bezel
Case- 41 mm yellow gold oyster
Dial -Champagne with ten diamonds
Bezel- set with 42 diamonds
Bracelet- 18k yellow gold President, semi-circular three-piece link
- Perpetual, mechanical, self-winding
- 3156, Manufacture Rolex
- Centre hour, minute and seconds hands. Instantaneous date and day in windows on the dial with rapid setting. Stop seconds for precise time setting
- Officially certified Swiss chronometer (COSC)
- Paramagnetic blue Parachrom hairspring. High-performance Paraflex shock absorbers
- Bidirectional self-winding via Perpetual rotor
- Retail- $56,200