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Tag: Basel Fair 2013

Baselworld 2013

by amitdevhanda

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I just wanted to clarify for any of you out there how Baselworld in Basel Switzerland works. Every major watch brand exhibits in Baselworld every year to showcase their latest creations. This Fair is for retailers all over the world to see what the newest releases are and to place orders for the year for their store/stores as most of these brand have allocations.

Unless, you’re a member of the press or some how invited by the brand, the public is not allowed to go into these magnificent booths that the watch brands spend millions of dollars on to put on the event of the year. However, unlike other watch Fairs and Baselworld by far being the biggest ans surely one of the most important in the world, the general public is allowed to purchase day and group passes. You can definitely look from the outside of all these amazing booths where you can see the newest novelties in the windows.   This year Baselworld starts on April 25 and ends May 2 2013.  To get all the information you need on specifics for Baselworld 2013 please click here

The Basel Brothers are on tour in Basel Switzerland April 24-May 2, 2013

by amitdevhanda

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In an effort to appeal to the cooler watch geeks, exotic and independent manufacturers including legend Christophe Claret, MB&F, Speake-Marin and Urwerk are promoting this campaign where they are dressed up like the Blues Brothers for the upcoming Basel Fair from April 24-May 2, 2013. They will be presenting their novelties and latest creations for 2013.

This is quite the bold campaign for these independent guys as they are not really limelight or Ad driven people, but then again it’s kind of cool they are taking the piss and not taking themselves too seriously as the watch industry can be quite stuffy and lifeless.

If your in Basel Switzerland during this years Basel Fair 2013  and love really innovative outside the box creations, please check it out.

What will Rolex do for the 50th anniversary of the stainless steel Daytona at Basel 2013 ?

by amitdevhanda

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Vintage Rolex Daytona

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Current Rolex Daytona

This year is a landmark year for watches, especially for the mighty king that is Rolex. At Basel 2013 this year which is quickly approaching us, not only will Rolex introduce the new novelties for this year, but they will be unveiling the 50th Anniversary Rolex Daytona model. That’s right! The most iconic watch in the world has turned 50 and everybody is speculating what will Rolex do for the 50th Anniversary of the Stainless Steel Rolex Daytona?

Anytime Rolex does a 50th Anniversary model, it usually implies they will be adding the color Rolex Green to a special edition piece. The speculation is that the current 40 mm Daytona will be replaced with a new version in 44 mm with a ceramic bezel. I have heard they may do a special edition white gold model with green hands for the Chronograph registers for the 50th anniversary.

Speculate all you want because Rolex is so tight lipped, that no one will ever know till the first day of the Basel Fair what Rolex is doing.  This is the genius of Rolex, who keep the most avid collector guessing about every single aspect of the watch that it almost becomes a different brand and creates a hysteria around it. In my opinion, it  really doesn’t matter what Rolex does because they create trends not follow them. I mean they could have the dial made of Ketchup and there would be a waiting list for years to come, that’s how powerful Rolex is!