Will the new stainless steel Rolex Yacht-Master II affect the sales of the white gold Rolex Yacht-Master II?

by amitdevhanda

Screen shot 2013-04-29 at 2.06.52 PM

Rolex stainless steel Yacht-Master II

Screen shot 2013-04-29 at 2.19.14 PM

Rolex 18k white gold Yacht-Master II

This year for Basel 2013, Rolex decided to complete their well received Yacht-Master II collection by making it available in stainless steel.

When the Yacht-Master II was released more than 5 years ago, this was only available in white gold and yellow gold. This was the first time that the patented Rolex Ring Command system was introduced where all the main functions of the watch are operated through the bezel.  Today, we have four variations of this watch available in 18 k white gold, 18 k yellow gold, stainless steel and 18k yellow gold and as of last week at Basel 2013, stainless steel.

Out of all the models up until now, the white gold model has been the one that collectors and enthusiasts have gravitated towards because of its neutrality and versatility and because it’s not as flashy as the 18k yellow gold model.  The problem with the white gold model is the weight of the watch being very heavy as is all 18k white gold as well as the price at almost $50,000. Now, I am not saying there is not a market for it amongst the wealthy and elite who have money to burn, but the new stainless steel model is definitely going to give this watch a serious run for its money.

I can only presume, that since the Rolex Steel and Gold model retails for $25,000, the new Stainless Steel version will retail for between $15,000-$20,000 which will be less than half the price of the white gold model. Besides the obvious difference in metals, both the stainless steel and white gold Rolex Yacht-Master II models are almost identical. The only distinguishing feature is that the new stainless steel version has a blue ceramic bezel and the 18 k white gold Yacht-Master II has an engraved brushed platinum bezel.

To be completely honest, from a practicality, legibility and durability standpoint, the new stainless steel Rolex Yacht-Master II is much easier to read because of the contrasting blue ceramic bezel. Even though the Platinum ring command bezel on the white gold model is a very hard and superior material it can scratch. The watch functionality is exactly the same as well as the brushed and polished oyster bracelet.

For the same money as the white gold Rolex Yacht-Master II  model, you could absolutely own the new stainless steel Rolex Yacht-Master II version and possibly two more additional Rolex Watches.

The new stainless steel Rolex Yacht-Master II is sure to be a winner because of it’s finishing, execution and price point which leads me to believe that it will definitely effect and cut in to the sales of the 18 k white gold Rolex Yacht-Master II.

Technical Specs for the Stainless Steel Rolex Yacht-Master II ref#116680

Model case
Oyster, 44 mm, steel
Perpetual, mechanical, self-winding, regatta chronograph
Matt white lacquer, blue lacquer small seconds counter
Oyster, three-piece solid links