Bruce Willis wears Panerai PAM00384 in the March 2013 issue of GQ
In the latest March 2013 issue of GQ Magazine, Mega Action Star, Bruce Willis is on the cover and sporting non other than Panerai PAM00384. PAM00384 is an 8 Day Radiomir Ceramica. When you look at the cover you get a very small taste of what Bruce Willis is wearing on his wrist as it’s turned and you get a glimpse of the strap and profile of the watch. When you go to the actual interview where you see pictures of the actual cover shoot, there is this amazing picture of Mr Willis representing Panerai. There is a fantastic clear shot of the watch, while he wearing an amazing Todd Synder suit, making this look like an ad for Panerai.
What great exposure for the brand to be able to showcase this watch on one of the biggest action stars in the world in one of the most read mens fashion magazines in the world. Ceramic watches are hard to pull off, especially with a suit, this cover shoot featuring Bruce Willis is a great example of masculine sophistication as he pulls this off flawlessly. So just in case you thought you can only wear Panerai watches casually with jeans or shorts, think again!
Technical Details of PAM00384
Hand-wound mechanical, Panerai P.2002/3 calibre, executed entirely by Panerai, 13¾ lignes, 6.6 mm thick, 21 jewels, Glucydur® balance, 28,800 alternations/hour. KIF Parechoc® anti-shock device. Power reserve 8 days with linear indicator, three barrels. 225 components.
Hours, minutes, small seconds, date, linear power reserve indicator.
Diameter 45 mm, black ceramic, with removable wire loop strap attachments (patented). Screw-down winding crown personalised OP.
See-through smoked sapphire crystal.
Black with luminous Arabic numerals and hour markers. Date at 3 o’clock, seconds at 9 o’clock, linear power reserve indicator at 6 o’clock.
Sapphire, formed of corundum, 2 mm thick. Anti-reflective coating.
10 bar (~100 metres).
PANERAI personalised leather strap and large-size matt titanium buckle with special hard black coating.