The Basel Brothers are on tour in Basel Switzerland April 24-May 2, 2013

by amitdevhanda

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In an effort to appeal to the cooler watch geeks, exotic and independent manufacturers including legend Christophe Claret, MB&F, Speake-Marin and Urwerk are promoting this campaign where they are dressed up like the Blues Brothers for the upcoming Basel Fair from April 24-May 2, 2013. They will be presenting their novelties and latest creations for 2013.

This is quite the bold campaign for these independent guys as they are not really limelight or Ad driven people, but then again it’s kind of cool they are taking the piss and not taking themselves too seriously as the watch industry can be quite stuffy and lifeless.

If your in Basel Switzerland during this years Basel Fair 2013  and love really innovative outside the box creations, please check it out.