What will Rolex do for the 50th anniversary of the stainless steel Daytona at Basel 2013 ?

by amitdevhanda

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Vintage Rolex Daytona

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Current Rolex Daytona

This year is a landmark year for watches, especially for the mighty king that is Rolex. At Basel 2013 this year which is quickly approaching us, not only will Rolex introduce the new novelties for this year, but they will be unveiling the 50th Anniversary Rolex Daytona model. That’s right! The most iconic watch in the world has turned 50 and everybody is speculating what will Rolex do for the 50th Anniversary of the Stainless Steel Rolex Daytona?

Anytime Rolex does a 50th Anniversary model, it usually implies they will be adding the color Rolex Green to a special edition piece. The speculation is that the current 40 mm Daytona will be replaced with a new version in 44 mm with a ceramic bezel. I have heard they may do a special edition white gold model with green hands for the Chronograph registers for the 50th anniversary.

Speculate all you want because Rolex is so tight lipped, that no one will ever know till the first day of the Basel Fair what Rolex is doing.  This is the genius of Rolex, who keep the most avid collector guessing about every single aspect of the watch that it almost becomes a different brand and creates a hysteria around it. In my opinion, it  really doesn’t matter what Rolex does because they create trends not follow them. I mean they could have the dial made of Ketchup and there would be a waiting list for years to come, that’s how powerful Rolex is!