"providing my private clients a luxury service to purchase the best watches at the most competitive prices"

Month: August, 2012

Vacheron Constantin opens it’s second US boutique in Las Vegas

by amitdevhanda

For the second time in the United States and the 30th time in the world, Heritage watch maker Vacheron Constantin opens another boutique and this time it’s in Las Vegas.

For this boutique, Vacheron Constantin have joined forces with retail partner Belluso Jewlers located at the Shoppes at Palazzo Hotel in Las Vegas. This is not a small shop in shop this a full boutique connected to the Jeweler with it’s own entrance.

According to Vacheron Constantin President of North America Hugues de Pins,”We are extremely pleased to announce the opening of the new boutique in Las Vegas,”  “This opening is another milestone in the brand’s worldwide expansion and allows us to provide an experience that will enhance customer understanding of the brand and its longstanding history in Haute Horolgerie.”

Those of you unfamiliar with Vacheron Constantin, they are one of the best , most exclusive, and historic watch brands in the world. They are the only watch brand that can say they have uninterrupted watch making since 1755.

If your a fan of the brand and happen to be in Las Vegas, definitely go and visit this boutique as there will be an amazing assortment of watches from this Geneva based manufacture . There will also be unique boutique only pieces on hand solidifying it’s history and exclusivity.

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The reason why Rolex will always wear the crown in the watch industry

by amitdevhanda

It amazes me how all these high end watch brands spend gagillions of dollars on R&D and marketing to convince the world how special, exclusive and well finished their watches are. They use this rational to justify the value of their high ticketed timepieces that they manufacture, yet they are the most grey marketed and their production numbers are not even one tenth that of Rolex.

If you think about it, Rolex is the mighty King in the watch industry for a reason, despite the fact that they make over 600,000 watches a year for the world. This brand is a commodity, holding its value and setting the example for the rest of the watch making world to follow.

Rolex wont stop at any limit to protect the sanctity of their trademark to honor their integrity. A recent example of this is when Rolex brought up a lawsuit against online after market dealer Melrose Jewelers. It’s been reported by many websites but in particular diamonds.net  reported “Rolex sued Melrose Jewelers (melrose.com) on a number of actions related to counterfeiting and trademark infringement. According to Rolex,  which secured three watches from the retailer for its case between February and June, the defendant uses ”spurious designations that are identical with, or substantially indistinguishable from, the Rolex, Crown Device, DateJust and Oyster Perpetual trademarks, and possibly other Rolex registered trademarks, on the counterfeit watches and/or watch parts they sell.”

Rolex also alleged that Melrose intentionally used websites to promote sales, ”knowing they are counterfeit, in connection with the advertisement, promotion, offering for sale and sale of counterfeit watches and watch parts.”

Melrose.com  claims that it acquires authentic luxury timepieces to sell online. Besides offering the Rolex brand, the company also sells  Breitling, Cartier, Tag Heuer  and Omega  along with custom diamond jewelry. It claims that revenue in 2011 was more than $10 million. The company’s president, Krishan Agarwal, told the Los Angeles Times this morning that Melrose.com sells “preowned” watches and restores Rolex watches among others but it does not include counterfeit parts with those repairs. He said the company “will be vehemently defending the lawsuit and our right to resell used authentic goods.”

In court papers filed July 25, Rolex charged that Melrose.com used the Rolex registered trademarks to advertise and promote ”counterfeit watches” in a manner which was likely to cause consumer confusion and deception since Rolex’s products were not  authorized, sanctioned, or affiliated with the retailer.  Rolex concluded that the defendant’s  actions constituted false designations of origin for commerce, false descriptions and unfair competition because such designations and representations tend to falsely describe and/or represent the defendant’s counterfeit watches and watch parts as those of Rolex in violation of the Lanham Act, according to the suit.

Additionally, Rolex alleged that Melrose.com owns and operates six parking sites (websites) rolexgiveaway.ca, rolexblogsite.com, rolexblogsite.net, rolexwatchforum.com, rolexwatchforum.net, rolexwatchforums.com and rolexwatchforums, that  incorporate the Rolex trademark to specifically provide links and drive traffic to Melrose.com, none of which are authorized by Rolex.

Rolex is seeking an  injunction, ordering Melrose.com to refrain from using any reproduction, counterfeit, copy or colorable imitation of the Rolex trademarks to identify any goods or the rendering of any services not authorized by Rolex. Furthermore, Rolex seeks to prevent action that would likely to cause consumer confusion, deception or mistake, or injury to its business reputation or dilute its trademarks; prevent false description or representation including words or other symbols tending to falsely describe or represent  unauthorized goods as being those of Rolex; any end the  use of the Rolex trademarks online in any form, from meta tags and keyword buys  to images and domains.

The watch brand  seeks statutory damages of up to $2 million  for each trademark that the defendants have counterfeited, damages due to ”cybersquatting of the Rolex trademark and to account for all gains, profits and advantages therefrom derived.” Alternatively, Rolex seeks damages for  of up to $100,000 per domain name, the costs and disbursements of the legal action,  attorney and investigator fees and prejudgment interest along with punitive damages.”

Regardless of the outcome, this just shows us that Rolex is a brand you just don’t mess with. They are tightly controlled, reliable, and make the world more competent everyday with their timepieces.  Rolex is a symbol of value, class, distinction and reliability because they stand alone from the rest, by their timeless philosophy that has lived on for over a century!

How to polish your watch for under $30

by amitdevhanda

Cape Cod polishing cloth kit

Cape Cod polishing cloth kit includes these items: 12 polish cloths, one pair of gloves, one buffing/dusting cloth

One of the biggest rip-offs in servicing  your watch is getting it polished. Some watch manufacturers  and stores can charge anywhere from $400-$1,000 if you decide to go that root.

For over the last 10 years, I have been using the magic formula which I want to share will all of you. This will take out surface and fairly deep scratches out of just about any watch. This will clean, polish and protect the finish of your timepiece for a fraction of the price of any manufacturer or retail store. Only $30 or less will get you Cape Cod polishing cloth kit, which comes in a metal tin with 12 polishing cloths( 2 in each package), a pair of rubber gloves, and one buffing cloth/dusting cloth. You can purchase it by clicking here.

Please note: this kit can’t replicate fine brush stroke finishing from high end manufacturers. These polishing cloths will turn any finishing into a high polish or a mirrored finish. If you have a watch with a brushed finish you need to protect it will clear tape and only use on the part of the timepiece that is polished.

Actor Jeremy Renner wears IWC in the new Bourne Legacy movie

by amitdevhanda

in the movie, no longer available,  IWC Ceramic Top Gun Dopple Chrono  ref#IW379901 produced from 1995-2011

The Bourne Film Franchise has nearly earned a billion dollars globally. So it’s no surprise that IWC would want to partner with this  franchise in the latest Bourne installment, Bourne Legacy.

As we have seen, IWC has been anything but subtle about placing their timepieces in great movies over the last 10 years to build brand identity and awareness. In the case of the Bourne Legacy staring Jeremy Renner, it’s very fitting that IWC would want to promote their ceramic Top Gun pilots line of watches because it compliments the whole under cover agent thing, while being masculine and stealth at the same time.
Here is something I noticed, the watch Jeremy Renner is wearing in the movie is no longer being produced.  This is strange considering, you would think the whole point of product placement would be so that people see it and say “I want to buy that watch” If the watch is not available and there is a newer version, it can piss people off and this could really mess with your credibility as a brand globally.

The watch Jeremy Renner wears in this movie is pictured above and is the Top Gun  Ceramic Double Chrono ref# IW379901. This watch was produced from 1995-2011 and retailed for $11,900.  As much it looks similar to what is now being produced Top Gun Ceramic Chrono ref# IW388001, it’s a totally different watch. The one in the movie  has a dopple chrono function with an additional button on the other side of the ceramic case which is 44 mm and the dial and movement are completely different from the current version.

The current version is a regular chrono and has a bigger size ceramic 46 mm case, but again the dial looks different and the functionality and aesthetics are also different. The movement on the current one is an in-house IWC manufactured movement and retails for $12,700, which is $900 more expensive than the one placed in the movie.

I recently called an IWC boutique to ask them why they would  place a watch in a movie that’s no longer available and their answer was ” That’s a really good question” All I am saying is if your going to do something like this partnership, do it right, do the research, make sure the watch you are placing in the movie  is still available.

Watch Details of current version:

Currently available- IWC Ceramic Top Gun Pilots Chronograph ref# IW388001 produced from 2012-present

  • Reference IW388001
  • Case Material ceramic/titanium
  • Bracelet/Strap black soft strap
  • Dial Colour black
  • Jewels 35
  • Price $12,700
  • Mechanical chronograph movement
  • Self-winding
  • 68-hour power reserve when fully wound
  • Date display
  • Stopwatch function with minutes and seconds
  • Flyback function
  • Small hacking seconds
  • Soft-iron inner case for protection against magnetic fields
  • Screw-in crown
  • Sapphire glass, convex, antireflective coating on both sides
  • Secured against displacement by drop in air pressure
  • Water-resistant 6 bar
  • Case height 16.5 mm
  • Diameter 46 mm

Panerai digs deep to restore a historic icon- PAM00372

by amitdevhanda

PAM00372 -1950 3 Day 47 mm

Actual wrist shot of PAM00372

P3000 movement- 3 Days manual wind

I am happy to say that since 2001, I have had the pleasure of owning and wearing several Panerai watches. To have been part of this brand from the beginning of its evolution in the US has been an amazing journey.

I have never felt the way I felt after owning my first Panerai watch, the very cool Panerai Luminor 44 mm Power Reserve PAM00090. My obsession with this brand grew instantly to the point within a two-year period I had 5  Panerai watches. What drew me in more and more was its history, masculinity collectibility and size.  I even had the coveted “Fiddy” ( the holy grail PAM00127 47 mm Luminor 1950) as it’s known to Panerai collectors and addicts around the world!

In the last 5 years the brand has grown in leaps and bounds with many more models and innovations with complications and in-house movements. To be honest, part of the fun of this brand was being able to buy something fun, cool, collectible and historic which made you feel like you were part of something solid but different for short money compared to what you can buy one for today.

So it was to my surprise to try on a true historic piece a few days ago that brought back those indescribable feelings, the PAM00372, This is one of my favorite Panerai watches executed today and has restored my passion and love for the brand.

The PAM00372  was released at SIHH 2012 in Geneva and became available to the public 4 months ago.  This is a 47 mm Panerai 1950 stainless steel  case with an in-house manual wind 3 day movement. Everything from the incredible base sandwich dial with all 4 Panerai numbers and no second-hand, to the color of the dial which has been treated to look patina or aged, to the gold hands, to the polished stainless bezel,to the marriage of the Luminor and Radiomir case making the ultimate 47 mm 1950 Panerai case makes this watch flawlessly iconic. The P3000 in house 3 day movement proves to be as robust as the dial and case, while everything  is all tied together with the brown vintage looking calf strap with over-sized stainless steel bottle opener buckle. In my opinion it’s a must have watch, it’s limited to 2000 pieces for the world which is a big production number, but it doesn’t mean they will all be produced.

Watch Specs for PAM00372

Movement: hand-wound mechanical, Panerai P.3000 calibre, executed entirely by Panerai, 16½ lignes, 5.3 mm thick, 21 jewels, Glucydur® balance, 21,600 alternations/hour. Incabloc® anti-shock device. Power reserve 3 days, two barrels. 160 components.
Functions: hours, minutes.
Case: diameter 47 mm, polished steel.
Bezel: polished steel.
Back: see-through sapphire crystal.
Device protecting the crown: (protected as a Trademark) brushed steel.
Crystal: Plexiglas®, 3 mm thick.
Water-resistance: 10 bar (~100 meters).
Strap: PANERAI personalised leather strap and large-size brushed steel buckle.

Supplied with a second interchangeable strap and a steel screwdriver.

Retail $10,400