Derrick Rose wears IWC on the May 2012 cover of GQ
It amazes me how the world of fashion has become just as important as the game to high profile NBA Players in the last five years. It’s one thing to go to fashion week, but it’s another to participate in the world of fashion and stay relevant when you shooting hoops for a living.
Much is the case for NBA Point Guard for the Chicago Bulls Derrick Rose who is graced on the latest May issue cover of GQ. Besides having an MVP and a 98 million dollar contract, Derrick Rose is becoming well versed in the world of fashion and luxury. Years ago it was all bling and flash, but now its all about sophistication and subtle elegance. Don’t get me wrong, it’s not necessarily him who is making these decisions, it’s the stylist, but it just shows you how things change and evolve over time and at 23 years old Derek Rose is gracing the cover of GQ wearing and IWC Top Gun watch which you would have never seen before.
This is a good move for everyone because it legitimizes Derrick Rose, GQ Magazine, IWC and makes the everyday person suddenly open their eyes to a real watch brand, just by making a simple style choice for the cover of a magazine.